Online+Advertising+Designs


 * 1. Facebook Ad**



Facebook advertising has gained lots of popularity since its introduction. However, since the advent of targeting ads more specifically towards demographics and having tighter restrictions on ad quality, it has been a feasible traffic builder and advertising option for both small and large businesses. In Pizza House Ad, it is specifically targeting people living in Downtown, Toronto. The Facebook ad is not very useful for new promotions. For promotions Ads have to be bigger in size with huge keywords such as Sale or Discounts. As Pizza House is a new restaurant, it is trying to create awareness so Facebook Ad could be an ideal place to advertise. As Toronto has the highest number of Facebook users, this choice of advertising is inevitable. Facebook allows you to determine whether you are more focused on exposure and awareness (CPM) or focused on conversion and providing more information (PPC). Usually it targets the young people or college and university students who get hungry at the most random timings. The heading is this Ad basically tells anywhere and anytime that directly strikes the viewers. It’s at any time and at any place in Toronto. Limitations to this Ad are that the Ad space given is very small and it has to be on the right bottom side of the page. It is a disadvantage because the eyes of the viewer don’t usually go there unless the Ad is very eye-catching. In the small Ad space, the Ad has to be to the point. There is a direct calling number to order pizza. The user doesn’t need to look for the number by clicking on it. As clicking on the Ads CPC is not the aim. Aim is that the users know the 24/7 pizza place is available for them which provides free delivery anytime and anywhere in Toronto.


 * 2. Floating Banner**

media type="file" key="FLOATING BANNER.swf" width="360" height="270"

This advert appears in a layer over the content, but is not in a separate window. Usually, the user can close this advert. Floating a banner or content definitely increases the visibility of them. In this floating Ad, there is a half pizza shown with a text ‘free’. It is not the best way to advertise but in a floating ad the aim should be the initial banner should catch the user’s attention. With catchy initial banner, the user psychologically takes the mouse over the ad. And the technique being used is hover mouse pointer. If the ad space is not enough, this is a good technique. The advert takes less ad space and gets a bigger space if the mouse is rolled-over the ad. And that can only happen if the initial banner makes the user curious to have a look. when the banner expands, it allows a good space to give out details and picture. This is a better & smarter solution that will float the banners when needed, re-position them and can be used in any type of banner – content combinations. There are not much limitations to it but the ad has to be a designed smartly.


 * 3. Pop-up Ad**



These are adverts that pop up, or under, the web page being viewed. They open in a new, smaller window. Pop-ups appear when a hyper-link or link is clicked on a webpage.

In this pop-up all the necessary information is provided. It is not detailed like types of pizzas, promotions, and cost. The ad is more about a free pizza delivery in town that can be delivered anytime in the heart of Toronto. As the user is most likely to avoid the pop-up ads, there are more chances it won’t read it. Therefore, the message should be straight to the point and what the restaurant has to offer. There are limitations to this ad, that now many good web browsers have pop-up blockers. It is a big drawback for this kind of advertisement.